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Journal Issue
Volume 15 Issue 1 / Feb 2017  pp1‑56

Editor: Mitja Dečman, Tina Jukić

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Editorial for EJEG Volume 15 Issue 1 l  pp1‑1

Mitja Dečman, Tina Jukić

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The Use of Social Networking Sites in Public Administration: The Case of Slovenia  pp2‑18

Tina Jukić, Manca Merlak

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Abstract

This paper presents the results of research aimed at analysing the usage of Facebook as the most popular social networking site among 112 Slovene state administration organizations. Private entities use social networks to enhance their visibility, interact with clients, and for (related) marketing and sales of their products and services. Social networks also represent the potential for increased interaction between public administration and its users. However, statistics on the usage of social networks in public organizations is scarce. The methodology of our research is based on 16 indicators measuring usage, engagement, multi‑channel features, and multi‑media content. The results reveal that only a few organizations have established their Facebook presence, and for most of them considerable room for improvement has been identified in terms of usage of Facebook as a social network with the highest potential of reach and engagement in the number of its users. An extensive literature review in the field of social media usage in public administrations worldwide is also provided. 

 

Keywords: social networking sites, public administration, level of usage, type of usage, engagement, literature review

 

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A Roadmap for Analytics in Taxpayer Supervision  pp19‑32

Mark Pijnenburg, Wojtek Kowalczyk, Lisette van der Hel-van Dijk

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Conceptual Diagram Development for Sustainable e‑Government Implementation  pp33‑43

Maryam M. Khamis, Theo P. van der Weide

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Determinants of Business‑to‑Government Information Sharing Arrangements  pp44‑56

Dhata Praditya, Marijn Janssen, Reni Sulastri

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